I have always been amazed by people’s reactions on the much rumored Microsoft Xbox 720’s development which seems to be really true after all.  This is the expected contender for Sony’s much awaited Playstation 4 which we talk about in our previous post.  Actually, it’s not at all surprising to me that companies as big as Microsoft would plan ahead of itself when it comes to new product development.  It’s normal.

As it is in every major business strategy, Microsoft wants to position itself to become the gaming console powerhouse of the future while it takes the lead and still dominate desktop operating system industry.  (Wait till Google awakens and come up with its own Google OS.  That’s should be an exciting battle.)  This move to develop new and better version of its current gaming console, Xbox 360, is far from astounding.  It ought to be expected.

More importantly, Microsoft recognizes that being ahead of the game isn’t always a guarantee to success.  It’s careful planning and strategic coupled with discreet execution behind competition’s back that will give Microsoft the competitive edge and advantage over its rivals.

Microsoft recently posted on its website a need for a new Program Manager for its Halo Studio Team.  From this we can deduce that they should really be working on Halo’s next installment – Halo 4.  This announcement obviously gives us an indication that Microsoft was indeed planning for Xbox 360’s next successor – touted to be the Xbox 720 because of the high expectations, from a gamer’s standpoint, for the next level Halo 4.

Whether you believe this all to be true or just plain rumor, here is the link to Microsoft’s hiring announcement. You decide.

Microsoft Xbox 720 VS PlayStation 4 is surely coming.  The only question is, who will launch first?  And what about Nintendo?  Oh well, this is all gonna be exciting!