Microsoft’s Xbox 720 is On Its Way to battle Playstation 4; Program Manager for Halo 4 is Proof
I have always been amazed by people’s reactions on the much rumored Microsoft Xbox 720’s development which seems to be really true after all. This is the expected contender for Sony’s much awaited Playstation 4 which we talk about in our previous post. Actually, it’s not at all surprising to me that companies as big as Microsoft would plan ahead of itself when it comes to new product development. It’s normal.
As it is in every major business strategy, Microsoft wants to position itself to become the gaming console powerhouse of the future while it takes the lead and still dominate desktop operating system industry. (Wait till Google awakens and come up with its own Google OS. That’s should be an exciting battle.) This move to develop new and better version of its current gaming console, Xbox 360, is far from astounding. It ought to be expected.
More importantly, Microsoft recognizes that being ahead of the game isn’t always a guarantee to success. It’s careful planning and strategic coupled with discreet execution behind competition’s back that will give Microsoft the competitive edge and advantage over its rivals.
Microsoft recently posted on its website a need for a new Program Manager for its Halo Studio Team. From this we can deduce that they should really be working on Halo’s next installment - Halo 4. This announcement obviously gives us an indication that Microsoft was indeed planning for Xbox 360’s next successor - touted to be the Xbox 720 because of the high expectations, from a gamer’s standpoint, for the next level Halo 4.
Whether you believe this all to be true or just plain rumor, here is the link to Microsoft’s hiring announcement. You decide.
Microsoft Xbox 720 VS PlayStation 4 is surely coming. The only question is, who will launch first? And what about Nintendo? Oh well, this is all gonna be exciting!















5 comments
The original Xbox was a good gaming platform, but they lost money on every unit. The Xbox 360 is a good gaming platform, and should have made a profit, but they cut so many corners in manufacturing that its reputation for quality is in the toilet - http://tinyurl.com/6mvcxn .
What corner will they cut with the 720 that they shouldn’t have?
Microsoft\’s Xbox 720 is On Its Way to battle Playstation 4; | Eplayr.com…
\r\nRumor has it that Microsoft is really working now on Xbox 720 to battle Sony\’s Playst…
That’s sounds great. I can’t wait for the next console.
I am sure Microsoft has learned a lot from those mistakes (hopefully). Aside from cost and quality, they can cut on technology if they rush to launch. That should be scary for them and they know that.
If they still won’t learn, then Xbox 720 will just be another loss leader for sure.
Microsoft has to have more brain firepower to outsmart the competition so they don’t have to cut corners. Maybe they should pirate somebody from Sony or Nintendo (or perhaps Google?) to help them build the ultimate Xbox 720 console. Just a suggestion. ;o)
Interesting post. I love business competition.
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