Category — Luxury watches

Rolex, the precious name in luxury watches, celebrates its 100 years in business this year.

Rolex has had a special aura in the hearts of luxury watch lovers around the globe being considered the Rolls-Royce of watch brands. The brand positioning in the market has definitely been successful as its watches exudes elegance, reliability, ruggedness and supreme luxury in its own unique way.

But did you know that the origin of Rolex is hardly Swiss? [Read more →]

Christie’s has announced that Patek Philippe sets new records for the prices of luxury watches at the Important Watches Sale held earlier this week.

90% of the lots offered were sold with twelve buyers from four continents competed for the two top lots.

The top lot, which was bought by a Swiss Private Museum, was a Patek Philippe stainless steel perpetual-calendar wristwatch which went for a whopping $4,016,500! The watch features phases of the moon, a magnetic balance and Arabic numerals. It set a new world record for [Read more →]

It’s confirmed.  Luxury watchmaker TAG Heuer has announced several latest models of its high-end Swiss watches inspired by Formula 1, GT racing and other automotive circuits.

First to be tapped is the TAG Heuer’s Formula 1 Grand Date Chronograph which is highly accurate to 1/10th of a second.  There’s also a special edition for Indy 500 which features a tachymeter that allows a wearer to determine the speed of a moving object based on the time it takes to cover a certain distance. And on top of that, a commemorative piece to last year’s FIA World Champion, Kimi Räikkönen, has been released as well.

If you are a Mercedez-Benz fan, you should see the Tag Heuer [Read more →]