Rolex, the precious name in luxury watches, celebrates its 100 years in business this year.

Rolex has had a special aura in the hearts of luxury watch lovers around the globe being considered the Rolls-Royce of watch brands. The brand positioning in the market has definitely been successful as its watches exudes elegance, reliability, ruggedness and supreme luxury in its own unique way.

But did you know that the origin of Rolex is hardly Swiss? [Read more →]